Anonymous said: Forgive me if this is a crass question, but how are sales on Wicdiv going? Better or worse than expected? Also, looking at all the artists and writers migrating over from the Big Two to Image, I'd be interested in knowing what the expected sales usually are on independent books by established comics people with a fanbase built on superhero fare. Some of this may be too general to be answered, and I know you and Jamie already had a reputation before Marvel, but still.
In short: much better than we could have hoped in any realistic way.
Issue 1 was off the chart (60k with the second printing, not including digital). Our initial orders are consistently higher every issue as well. We’d have been pretty happy to launch at where our sales are on issue 5.
The economics of an indie book are a very different creature. If you’re doing 12k at Marvel, you’re already 6k beneath where books tend to get cancelled. If you’re doing 12k on an Image book, you’re an entirely sustainable book, and that’s not even bringing trades into the equation.
We’re doing a lot better than 12k. It’s by far the most successful book of our career.
Thank you, in short. The support is enormously appreciated.